The characteristics of TV adverts?
What is Brand identity
This is the way an organisation wants to be identified by it's consumers. Organisation usually do this by creating a logo, name, slogan, etc... they do this in order to get their products and services to become more appeal to the consumers so they can make their organisations brand image more valuable. If an organisation as a strong brand identity they adverts are more likely to grab their consumers attention since they would recognize the brand and would almost instantly be interested in advert. This means that if an organisation has a strong their adverts would be more successful since consumer would be able to identify it
Benefits offered
Adverts are the key to marketing meaning that they are the main way that an organisation would try to communicate with it's customers about their new products or services. One benefit advertisement offers is that it allows organisation to reach out to customer they wouldn't normally be able to reach out to. Another benefit that advertising offers to organisations is that they help them improve their brand image meaning if an organisation uses an effective advert to attract a large group of audience their brand image would improve since consumers would perceive them as good organisation if they presented their product in positive way.
What is Unique Selling Proposition (USP)
This used to separate a product or service from competitors, in other words what makes your product special is it the price, the quality or is it because it was the first of its kind. The USP is usually what organisations include when they are advertising their product since they need to stand out from the rest of the competition and persuade the audience to go to them instead of anyone else. One way an organisation would do this is by offering their consumers something which would benefit them and that other consumers cannot copy meaning their product would attract the most consumers since they are offering the customers the best products.
Example: https://www.dominos.co.in/hot-pizza-30-minutes-delivery-guarantee-at-dominos-get-pizza-hot
This when an organisation is cable of dominating the market industry, then it can compare their products with other product or services in the same industry as them to show their customer how good their products are. An advantage of an organisation comparing their products or services with another organisations products or services is that if your product or service is better than you will be able gain more consumers from the advert since you are proving to them that your product is better than you competitors’ products. Therefore, by using this characteristic to advertise you would be able to beat your competitors.
Lifestyle appeal is when an advert tries to relate to a consumer by present them something they would like to have in the future to help improve the way they live by trying to sell luxurious items. The reason advert use this type of characteristic is to start up trends in order to attract as many customers as possible. advertisers do this to get consumer to believe that they must have the product or service since it might improve their life. However, some consumer might not be able to afford the product been advertised in this way meaning people would rather desire to get these luxurious products since they wouldn't be able to purchase them.
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