TV Adverts: Techniques

Techniques 

Covert messages
Covert messages are hidden but available for the audience to research in order to find the meaning of the message. Advertisers use this Technique as it allows them to create subliminal message which are quick and sharp message, an example would a company quickly make a disclaim at the end or beginning of an advert. This means covert messages allow advertiser to make disclaim quickly in the advert so they don't get in trouble, but the advert hide it from the audience in the sense that they aren't consciously aware of the message. However, when an organisation uses a convert advert their audience usually gets suspicious, since it could hint out that they are trying to hide something from them. This means people wouldn't trust the company as they might appear as an organisation who doesn't take corporate responsibility.

Overt messages
These are messages which are clear and freely put on screen for the viewer to see the product, service or message clearly visibly on the screen. This is good for an advert to use since the seem more trust-able as they will be letting the audience know exactly what they are providing and the advantages they offer. This means the audience is consciously aware about the message of the advert and fully understand what they are offering. However, this might put off some potential customer since they would know exactly whether or not the organisation would be beneficial to them or not.

Emotional Response.
Emotional response are the reaction and feeling people show when they see or hear somethings that triggers a mood. In some adverts, advertisers try spark up emotional responses from their audience because it's a great way to attract an audience and hold their attention. This is because when someone reacts to a video in an emotional way they are very likely to talk about with friends and family. this beneficial to advertisers since the are getting the audience help to them with word of mouth, hence the organisation would gain a lot of public attention help them standout. 

Celebrity Endorsement
celebrity endorsement is when an advert uses a celebrity to promote is product with the advert. When advertiser use celebrity endorsement they are associated with the advertiser which is beneficial to them as it allows them to aim their product at new audience. This is beneficial to advertiser since it improve their brand image even more since the celebrity usually has a good reputation meaning they are seen as role models by most people. Therefore, advertisers usually use popular celebrities since they are more effective on their target audience as they are more likely to recognize the actors and purchase the product.