Code and Conventions in advertisement are the norms and expectation of a general advert. In advertisement by following codes and conventions an advert could be extremely effective since they can communicate with audience more efficiently as they would know what works well with them. Therefore, codes and conventions are used in order to help advertisers be more successful by using methods which generally work well with their target audience.
Soundtrack
Soundtracks are music that has been recorded which is parallel to the advert playing. Advertisers use this to make the advert more memorable, they can do this by using a catchy tune or song since they are easy to remember even though they are simple. The soundtrack is good because it's supposed to remind the audience of the product or service they saw every time they hear the tune or song. However, having a soundtrack could be bad for the business since the wrong music might take the attention of the main message of the advert. For example a rock song could take the mood off a serious massage or if the message is serious but the track is to smooth. This means the wrong theme of music could ruin the advert.A brand identity could be the symbol that a company could use to be recognized, they do this so people could identify them when advertising a product or service. This means a brand logo is a way in which a company could be recognized without having to mention it's name. advertisers typically put the brands identity at the end of an advert to inform the viewers who this advert is associated with. The fact that the Brand image is at the end of the advert could have a negative impact on the company being advertised since it might not be seen by the audience as they might lose interest earlier in the advert. This means if the advert is not interesting enough at the beginning but is target the right audience the company might not get as much customer as they would have since they would have lost interest because of the advert..
Iconography is a symbolic representation of prop in a conventional way, this is used to give a prop meaning so the audience would know what that particle scene is about. In an advert, advertisers typically use everyday items to help establish how vital and beneficial the main product would be if you had it to help you with your everyday issues and make life a bit more simple in the sense that the benefits it offer are more simple but useful. This is good since it highlights the purpose of the product which is good as the audience would know why they want it. However, if the iconography used to support the product is not supportive enough the audience would be persuaded to buy meaning the advert would not have achieved it's purpose.
- A product is the item used in a advert in order to give that particular product public awareness. The advertisers usually put the product as the main focus of the advert. Within the advert the best features of the product are shown to the audience, the product purpose is to get the audience to want it meaning they have to try selling the product or service through the advert, in order to change the product from an aspired item to an item in demand. However, the product is not always the main focus of the advert meaning the product doesn't get much recognition, hence the audience wouldn't want it to much as they barely recognized it.
This is typically an illusion used when recording an advert in order to duplicate reality and then bend it into anything you need or want. They are used in order to make the advert more dream like meaning they are used to make the advert do things they should really be able to do in reality, this is good since it allows scenes to look a better with special effects. Furthermore, special effects are used to create scenes which are to dangerous for actors to do. For example jumping in front of an explosion. This means special effects are a way for advertisers to create scenes that look realistic but aren't. However, sometimes specially effects are too expensive for advertiser to use meaning not every advertisers could use it and the ones that do use it takes long time to produce.
This is how a scenes are recorded and what type of techniques or style. Cinematography is used in advert to make the advert as professional as possible, it is also used to help scene express their purpose in the most effective way since it makes the emotions more intense. This is effective because the audience would know what the advert is trying to say and would understand exactly what they are advertising, meaning audience would be more interested in the advert since they would know what it is about and they would focus if they know it is target at them. On the other hand, the audience doesn't acknowledge cinematography meaning the average viewer doesn't care what the camera angles or size the advertisers used but do care about the quality.
Editing is the procedure of controlling and changing the scene shot in order to make an improvement tot the scene, such as changing the quality or the resolution to a better suited one. Furthermore, this could be used in different ways relying on the scene the editor is working with. For example in an advert that uses action scenes the editing is fast, but in conversations scenes the editing is slow. This is good to use in advertisement since advertisers could use it to help them decide if they want viewer feeling intense throughout the advert or if they want the attract their audience by using enhanced colour to attract their attention.
lighting is the type of light is used when recording a scene, lighting helps to set the mood in the sense that they help suggest a specific feeling to the audience. This is useful in advertising as helps to create the emotional response the want from their audience advertisers usually do this by using high/low key lighting to set the mood. This is good way to control the mood of the audience since bright(highkey) make people feel secure and enlighten since bright color give the vibe of happiness and dark(lowkey) give out the opposite mood.
compression of narrative is when an advert uses a couple of short narrative scenes within itself in order to give the advert context behind it. Advertiser should use a compressed narrative in order to keep the advert interesting for the view and also to help the audience understand what the advert is about. It conventional since almost every advert tries to persuade a viewer to purchase the product or service since it is their purpose and they cannot persuade their audience without using having a narrative. However, if an advertisers uses too much narrative it might not be as effective since the audience would lose interest if there isn't enough action going on.
Computer Graphics
Computer graphics are images made from computers or edited by one with the assist of powerful graphic hardware or software. Computer graphics is conventional for animation to use since it helps to improve the way the final product looks, this is good since it makes the advert look more professional after the graphics have been improve. If an advert uses an excellent computer graphic it would be able to grab the attention and hold it. this is good because the audience would remember the advert especially if it looks good. However, this is also very expensive meaning on organisations with large budget can avoid it. This means a limited amount of advertiser can use it, but this can also be good for the advertiser that do use it since it very rare viewers would appreciate it a bit more.
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