Styles of Advertisements

Style

Humorous
This style is used to amuse the audience and tries to change the emotion of the viewer by being funny, cute or even silly. This is a good style of to use when advertising because it grabs the attention of audience no matter what age, sex or even language. They are also simple to understand so that people could keep up with the advert meaning the viewer would be able to remember the advert for longer period of time. Furthermore, humorous adverts are most effective when they are trying to advertise a product or services which isn't usually seen as interesting product or service. Therefore, if advertisers were to use this form of advertisement they would be able to actually grab the attention of the audience meaning they product or service would have got the attention it needed. However, some people might not take the advert seriously even if it has a serious meaning behind it because jokes are normal just for fun meaning even though people would listen to it they wouldn't follow its instructions or believe the message.

This is a good example of a humorous advert as it uses a male comedian to present that the product. The advert starts up with a group of samurai worries jumping from roof to roof, at this point we run into the comedian Mr. Bean who tries to jump but slips and falls through the opposite roof. The punchline of the joke is used after this scene, the punchline which is also the same as the slogan of the chocolate bar Snickers is 'Your not yourself when your hungry'. I think this is a good way to use humorous adverts because it get the audience to remember the slogan whiles being funny enough for people to not forget.

Surreal
Surreal adverts are used to make an advert stand out from the rest using special and creative effects as it mainly focuses on being fictional and dreamlike because it helps make the advert different to norm. This means surreal adverts try to be as creative as possible in order to grab and maintain the attention of the audience. The most common way a surreal advert would do this is by being unpredictable meaning they need to be able to surprise and amaze the viewers constantly. However, this might lead to the actual product not getting enough screen time for the audience to identify it meaning all though they like advert they might not know what it was advertising.

This is an good example of a surreal advert as it uses an extremely creative way to present the product. This advert shows us how comfortable the mattresses are by use the sky as the setting since it emphasis how the mattress are so comfortable that they can be compared to clouds. The use of this setting is unreal and dreamlike making this a good example of a surreal advert since they also have someone flying through the air and jumping from bed to bed.

Dramatic
A dramatic advert uses a scenes which are commonly in the form of a drama/film because it uses dramatic scene to promote the product or service and emphasis how they are horible things going on in the world. This style is usually used to shock the audience with a problem and then as the advert goes on fix the problem whilst the audience learns how to resolve the problem. In addition, this style tends to get emotional responses from its audiences because it tries to make the viewer feel empathy towards the characters used. Therefore, this style is a good style to use for getting a serious message across since the audience tends to focus on when watching dramatic scenes and because people tend to remember dramatic scenes since they are hard to forget depending on how dramatic they are.

This a great example of a Dramatic advert since it shows the audience the suffer children go through in order to survive. This advert showed the audience a dramatic example of comparing the lives 2 young boys could of have but do not as they are currently working and making bricks out of sand instead of playing with the sand. This advert indicates how all children should have a chance to live a normal life and have a chance to have brighter future instead of being abused or working at a young age.

Parody
This is a style that normally has a intertextual approach by making reference to another text it does this in order to make fun out of them by making a similar situation. This is very useful for maintaining the audiences focus especially if they knew what originally happen meaning they are likely to be interested in the advert. this is good because the advertiser could use this opportunity as a way to relate the situation the product they are advertising. it could also be a chance to exploit the negatives of the existing text-advert or product and the chance to another target audience.

 In this parody we see that Energizer copied Duracell in order to make fun out of them. They made the parody in order to have get more customer because they believed that their battery is better than the Duracell ones. 'for years you've seen some commercial, where one battery toys outlast the other toys.' Energizer disagree with them because they say it has been mis-sell because they never compared their batteries with Energizers batteries. They did this to benefit from it because by comparing their batteries with Duracell and saying they outlast them energizer would attract more customer who are looking for the best batteries in the market.

Energizer used pink Bunnies because they would make the advert more fair since the audience would know that the test was fair. They also used these bunnies because it will help people identify who Energizer was referencing. Furthermore, Energizer uses a large bunny to represent themselves to emphasis how much more powerful their batteries are compared with others.