Jingles and Slogans

A jingle is a quick song or tune used by an organization when advertising to get brand recognition. Meaning jingles are a form of sound branding since it would only belong to organisation which uses it as its jingle. Conventionally jingles are usually one or more hooks in order for it to be enjoyable hence improving the effectiveness of it being memorable. Another, convention of a jingle is that they are snippets of catchy songs meaning the length of a jingle is small. This effective as it means that the audience would remember it more easily since they slogan is short. Overall, advertisers uses jingles in order to get their audience to remember them by using snippets from popular songs since they are lot more easy and fun to remember. 

A example of a good jingle is the one McDonald because it is memorable since it is short and unique. This effective since the audience would not have an issue remembering a beat which is short and has a hook. In addition, to this the audience would recognize this jingle and instantly think of McDonald in the future.  

 A slogan is a short but memorable phrase used when an organization is trying to promote itself and It has the same effect as a jingle but it is easier to recognize. Typically slogans are used because they can appeal to the consumer. Slogans usually rhyme since rhyming make them a lot more memorable for the audiences. Slogans are frequently used by organisations since it helps them reflect what they are for example, BMW slogan is 'The ultimate driving machine'. Furthermore, slogans are used in order to get a emotion reaction for the audience enabling them to get the audience attached to them. 

Overall, slogans are used since they allow the company to be more memorable and loved by its targeted audience because they use it to relate to them. 

This slogan is effective since it relates with audience and get any emotion reaction since it is used to motive their audience. This is good because their slogan is effective again their audience since their are individuals who love working out. 'Just do it' this is used because it's a common verse used to motivate people.