Audiences

This a particular group at which companies aim their products and services towards. This is why there is a marketing category that adverts follow to help them identify people the should aim it at since it will be appropriate to them. Meaning it is important for a business to know who they are aiming the adert towards since it would allow them to aviod making mistakes which would mean they are not gaining many customers. For example a football boots advert being targeted at people love Tennis. This is bad as they are not gaining customers from advertising at the wrong group. Meaning it is important for advertisers to aim at the right target audience since it might now appeal to any other audience. Therefore, it is vital for products to have a target audience as it will allow them to attract a large sum of people when they advertise helping the product or service to make more sales.

There are two types of a graphics that advertisement follows:


The first one is a demographics, this is used to help put audience in different groups from race, gender and race. They are classified into different bands depending on the person status and jobs. Advertisers use these letter codes to put their which type of people they are looking to advertise towards. This is because adverts could a wide audience meaning the advertisers have to choose more than one group to advertise towards. Overall, this effective since it helps them breakdown on who to many advertise at and also allow advertiser to minimize the amount of groups they have to aim at allowing them to minimize spending.

The second type of graphics is Psychographic segmentation, this is used to separate the market into different groups depending on the audiences personality characteristics, social class lifestyle and their social class. this type of advertisement is used when the advertiser is trying to get an emotional response from the target audience since it takes into account the audiences lifestyle and personality characteristics which can be used to predict or provoke a feeling from them.