Final Idea

Product idea

Benefits offered: Healthy water with the energy of an energy drink. 

Unique selling Point: This product is rare meaning my target audience is likely to choose it over normal water.

Brand Identity: My products name is Magic Water, slogan will be "Its energy without the bad bits" and my logo will be 

Advantage of similar product: The advantage my product will have is that it will be able to provide the benefits two products in one which is an advantage since it will offer the customer two product for the price of one.

Lifestyle appeal: this product appeal will be that it makes your workout more efficient and easier which will be extremely useful to be who want to be healthy while exercising but do not like energy drinks since they are unhealthy. 

Advert 1
1. For my first advert i will go with my first initial idea which was about two friends competing to catch a water bottle. I choose this idea as it will allow me to use character which will relate to my audience enabling me to get the attention and allow me to persuade them more successfully. In addition this advert also would allow me to be creative with my advert by making it surreal since the advert would be more memorable.

Form: The form of this advert will be No-realistic advert since it is a good way to grab a young audience attention. In addition, to this making my advert non-realistic will also allow me to make my advert the advert more entertaining and fun to watch because i will be able to make my advert a lot more creative.

Style: The style of this advert will be surreal since i will be making a bottle disappear and reappear a lot of times making the advert unique and simple to understand. Furthermore by making this advert unique i will be able to surprise the audience and intrigue them with the creativity  of the editing and the different angles shot of the advert.

Soundtrack: I will use the soundtrack...from none copyright music

Brand-identity: My brand will be recognize from the main Character which will be in all my adverts since he is a good representation of the target audience. The water bottle will also be part of the brand-identity since it is the product being advertised.

Cinematography: I will be using a variety of different angles, movements and shots legnth. i will explain these in my shot list.

Editing: I will use a variety of Transitions and effects to make the advert come together better. i will also state these in my shot list.

lighting: I will use natural lighting for all my shots.

Narrative: This will appear at the end of my advert, it will state the name of my product and the slogan.

Technique: There will be an over message of how my product is health as well as effective.

Advert 2
2. for my second advert i choose the advert in which i used the gym as it implied to the audience that it is especially targeted at people who exercise since my questionnaire suggest that the majority of my target audience is  young and do take part in a sport or exercised regularly. I pick this advert as it was a great way to show the type of impact the product will have on the viewers because the advert allows me to relate to the audience and get the attention that way.

Form: The form of this advert is going to be realistic to show that the product actual helps you to work out a lot more faster.

Style: this advert will have humor to it since it will show the struggles of working out, which is going to be funny for teenagers since teenager could relate to it making it funny for them.

Soundtrack: i used the sound track from non copyright music called Alan Walker-fade since it has beat that flows well with a gym scene.

Cinematography: I will be using a variety of different angles, movements and shots legnth. i will explain these in my shot list.

Editing: I will use a variety of Transitions and effects to make the advert come together better. i will also state these in my shot list.

lighting: I will use natural lighting for all my shots.

Narrative: This will appear at the end of my advert, it will state the name of my product and the slogan.

Technique: i have an overt message to get more individuals to go to the gym.

This idea was inspired by Lucozades fit-water which is a similar product to mine and their advert used a gym to express how effective their product is when it comes to exercising.

Sponsorship 
3. My sponsorship advert will be about a young male going on a jog and when he gets extremely tired to the point were he cannot continue any longer a water bottle appears and as soon as he drinks the water he becomes a lot more motivated to keeping on going. I picked this advert as it goes well with the other two adverts since it fits into the theme of working out.

Form: The form of my sponsorship will be non-realistic because the advert will have a bottle appear out of nowhere and the characters speed will be altered extremely.

Style: the style of this advert will be surreal because of the editing used to make logos appear and the character running extremely fast as well as the bottle appearing out of no where.

Soundtrack: The sound track i picked for this advert is Fredji-Happy Life. i picked this song since it fits into the pace of the video. This is good because i could use the soundtrack to get the audience to react how i want them to for the advert.

Cinematography: I will be using a variety of different angles, movements and shots legnth. i will explain these in my shot list.

Editing: I will use a variety of Transitions and effects to make the advert come together better. i will also state these in my shot list.

lighting: I will use natural lighting for all my shots.

Narrative: This will appear at the end of my advert, it will state the name of my product and the slogan.

Radio advert
4. For my radio advert i went with one which relied on narrative to help me my unique selling point of my product. The advert will consist of two character who are having friend conversation when one finds out the other has a new drink the friends asks about the product and then he explain what it is quick and the jingle runs with slogan over it. I choose to do my radio advert this way since it will a conventional way to advertise on radio as it is short, memorable because of the jingles and slogans and allows me to describe to the audience the benefits of my product and how it will have they life.