Initial Ideas

Initial Ideas

I had a variety of products to choose from for my advertising. I Narrowed down these options to my last three which were Water, jacket and the football. I like the water advert since it was unique because people do not often see water adverts. Meaning by choosing the water advert in a unique way would make my advert stand out a lot more than the other products. The other product i was considering is a football since football advert do not usually advertise the ball itself meaning if i was to advertise the ball on its own i would be able to attract a new audience from a target of age groups. The third idea i had was advertise jackets for a new brand named leverage, i thought this idea was too generic and not original enough but i like the idea of advertising jackets since it would be fun to create. Overall i decided to go with the Magic water advert since it would be the most unique and interesting idea.

For my first advert i wanted to just make an advert with a bottle which teleport every time one of the characters try to catch it. The form of this will non-realistic since i will be making the bottle disappear. i came up with this idea as it would keep the audience intrigue and in suspense because they will want to know how the characters catch up to the bottle and whether they meet the goal of getting some water to drink. 

For my  second advert i had two different ideas one which involved a gym advert and the other which involved a football advert. I will choose one of these adverts by seeing which one is more popular in my questionnaire. The first idea is about a young male struggling with his work out but as after drinking the Magic water his work becomes a lot easier for him. The second idea i had for advert 2 was to get a character to play football but appear tired after playing half a match the character drinks the magic water and gives him all his energy back helping him outplay his opponents.





I made these two advert since the water could make the character improve the performance no matter what. The first advert will be a sponsor of X-factor since it will involve singing and my second idea will be sponsor by London marathon since the character is going on a jog.

For Radio advert i had two ideas:
1. The first idea was to make the advert funny so the audience would pay more attention to the radio. In this advert the goal was to tell jokes and then turn the jokes into problems and announce magic water as the solution.

2. The second idea for my Radio advert was to get two friends chilling after working out and one starts drinking magic water, the other friend gets curious and asking him about the water. The friends explains the products benefits and the narrator says the slogan and brand name.