Censorship
Committee of Advertising Practice
The committee of advertising practice was found in 1961 by the advertising association creating the "CAP code", which was created to insure that advertiser stay within their means and when advertise towards different audiences they should considers what is alright and what isn't. CAP is a sister company to ASA, which regulate television advert to ensure they stay moral and don't offend social groups or promote the wrong things. they also make sure that any complainants made by viewers are dealt with. Hence they look at what advertise are promoting and selling, then they check whether or not it is staying within the regulation and if its not they ban it.
The committe of advertising practice main responsibility is to write you all the advertising codes involving both broadcast and non broadcast codes. An example of this is depending on the persons age there are different rules that advertisers have to follow if they are aiming the advert at them e.g. children adverts cannot not have adult content. They help stop companies from advertise the wrong content by giving them support by training and giving them guidelines to follow before they can advertise.
Some of the advertising codes:
Alcohol: The rules for this is to protect people under the age of 18 from being targeted at by these adverts since it is illegal for under 18 to drink alcohol.
Children: There are rule that the content advertise towards children has to be apprioprate for there age. for example you cannot put adult content in their adverts.
Environment Claims: Industries which are claiming to be 'green' must provide evidence that they are actually environmentally friendly.
Free Claims: Advertisement cannot describe a product or service as free or anything similar if the consumer has to pay for anything.
Gambling: They ensure that people under the age of 18 are not targeted at and ensures that their vulnerability is protected.
Harmful: They need to ensure that the advert does not have harmful content since they use of these cause the audience to be shocked which could lead to panic.
Advertising Standards Authority
The Advertising Standards Authority is an independent advertising regulator which is the main advertising regulator in the United Kingdom, they role is to ensure that adverts follow the advertising codes. They regulate many forms of advertisement from mobile message to billboards, they do this to make sure that the adverts being displayed are not offending groups of people since offensive adverts could provoke the public. This is why ASA bans all offensive, misleading and harmful adverts. Although, the ASA does control a majority of advertisement they are limited when it comes to sponsorship, press release, shop windows and etc... The ASA is extremely strict with advertisers since they would investigate an advert even if it has just one complaint.
ASA regulates:
Brochures. Channels, Commercial emails, Leaflets, Mobile messages, Magazines, Newspapers, Radio, Television, Television Shopping and sale promotions.
ASA does not regulates:
Shop windows Posters, Sponsorship of both events and programmes, telephone calls, press release, political ads and private ads.
Overall the ASA mainly tries to ensure that advertisement in United Kingdom are moral and not misleading the public. They also make sure advertisers are following the advertising codes by regularly checking adverts released to the public and deal with complaints made, in fact the dealt with over 31,458 complaints made about thousands of adverts.
Committee of Advertising Practice
The committee of advertising practice was found in 1961 by the advertising association creating the "CAP code", which was created to insure that advertiser stay within their means and when advertise towards different audiences they should considers what is alright and what isn't. CAP is a sister company to ASA, which regulate television advert to ensure they stay moral and don't offend social groups or promote the wrong things. they also make sure that any complainants made by viewers are dealt with. Hence they look at what advertise are promoting and selling, then they check whether or not it is staying within the regulation and if its not they ban it.The committe of advertising practice main responsibility is to write you all the advertising codes involving both broadcast and non broadcast codes. An example of this is depending on the persons age there are different rules that advertisers have to follow if they are aiming the advert at them e.g. children adverts cannot not have adult content. They help stop companies from advertise the wrong content by giving them support by training and giving them guidelines to follow before they can advertise.
Some of the advertising codes:
Alcohol: The rules for this is to protect people under the age of 18 from being targeted at by these adverts since it is illegal for under 18 to drink alcohol.
Children: There are rule that the content advertise towards children has to be apprioprate for there age. for example you cannot put adult content in their adverts.
Environment Claims: Industries which are claiming to be 'green' must provide evidence that they are actually environmentally friendly.
Free Claims: Advertisement cannot describe a product or service as free or anything similar if the consumer has to pay for anything.
Gambling: They ensure that people under the age of 18 are not targeted at and ensures that their vulnerability is protected.
Harmful: They need to ensure that the advert does not have harmful content since they use of these cause the audience to be shocked which could lead to panic.
Advertising Standards Authority
The Advertising Standards Authority is an independent advertising regulator which is the main advertising regulator in the United Kingdom, they role is to ensure that adverts follow the advertising codes. They regulate many forms of advertisement from mobile message to billboards, they do this to make sure that the adverts being displayed are not offending groups of people since offensive adverts could provoke the public. This is why ASA bans all offensive, misleading and harmful adverts. Although, the ASA does control a majority of advertisement they are limited when it comes to sponsorship, press release, shop windows and etc... The ASA is extremely strict with advertisers since they would investigate an advert even if it has just one complaint.ASA regulates:
Brochures. Channels, Commercial emails, Leaflets, Mobile messages, Magazines, Newspapers, Radio, Television, Television Shopping and sale promotions.
ASA does not regulates:
Shop windows Posters, Sponsorship of both events and programmes, telephone calls, press release, political ads and private ads.
Overall the ASA mainly tries to ensure that advertisement in United Kingdom are moral and not misleading the public. They also make sure advertisers are following the advertising codes by regularly checking adverts released to the public and deal with complaints made, in fact the dealt with over 31,458 complaints made about thousands of adverts.
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