Lighting and Colour

 lighting and colour 

lighting helps to enhance the main representation of a video since it is cable of having a effect on characters and changing the whole mood of the entire video. In addition to this colour could also be used to manipulate the mood of the audience and it could be used to create different representation in order to get certain responses from the audience.

Lighting and colours usually work well with each other meaning they are often used since they complementary to each. This makes them extremely important since they can have huge effect on the audience reaction since they can feel the mood being represent depending on the colours of the advert. Meaning without the lighting and colour it would a lot harder for producers to have an effect on the audiences mood making the advertise less effective on their targeted audiences.

There are two types of lighting:
One type is the angle which the position the light is placed. For example, if there is back lighting, this is light from behind a character and makes the character all shady and dark. This usually suggest that the character is strange or mysterious as they cannot be identified. In an advert this could be used to create suspense for the audience to feel.

Another is top lighting, this is used because it makes a character look kind and innocent, in my case i could make the character look more energized. However, This mostly used in romantic movies to show off how beautiful a character or after someone just survive a near death experience to show that the character is safe.

In addition, there is also under lighting which is used to show an evil, creepy character. The director uses under lighting to show that his creepy and mental ill because of the way he is staring at people. But in my advert i could also use it to make the the character look really tired instead of creepy. I will use this to show my audience when the character is tired.

Furthermore, Colour could used to represent my character have after he has drank the water in order express how effective the water is. One way i could do this is by editing into a black and white screen and when the character drinks the water i could change the colours back to normal to show how well energized the character is.

This advert uses saturated colours to make the product seem more taste. This makes sure that the audience is focused on the advert since they made it appear as a fascinating drink. Mean the audience will almost instantly have a thirst for the drink. 

Overall, lighting and colours are extremely important in an advert as it could change the mood of the audience meaning the advert would work subconsciously well with a targeted audience since i would know what they would like from my primary research.