What is advertisement?
Advertisement is when a person or an organisation decides to promote a product using the media, they can be used to inform the public about upcoming event, products or services. An organisation/person would use advertisement because it is a form of communication between the manufacturers and consumers meaning it is a chance for an organisation/person to persuade a potential client/audience to buy their products or services. Usually an advertisement would try to attract new audiences each time its screened meaning it tries to help expand the company’s brand. Advertisement comes in many forms, audio such as radio promotions and visuals like television or posters. They come in these forms since they are the best ways to attract the attention of public.Visual things such as television are very popular in today society, making one of the best way to grab public’s attention.
The purpose of advertisement? & how do they achieve their purpose?
The purpose of advertisement is to persuade consumers to invest in an organisations products or services, they use advertisement since it is the most efficient way to get their name across to their targeted audience and publicise themselves. Adverts achieve these targets by relating to their target audience because of the way they lure customers into buying their products and they do this by relating to customer and suggesting them ways they can fix their problems. For example a typical advert would ask a rhetorical question then suggest the product it is advertising. Therefore, adverts work by trying to grab the attention of a potential customers and persuading them to buy a product or invest in a service.
They achieve the purpose by using different formats of adverting and the many different format can be place on are:
Television
Television adverts reach out to the largest audience when compared to the other advertising formats this is because they get the most amount of viewers. the reason television adverts are the most popular is because they cover all the most interesting things about advertising since it conveys its messages with visual motion, sound and sight at the best quality possible.
An advantage of Television advertisement is that it typically has a large audience, this is good because it lets advertisers gain the target audience they are looking for in a short period of time. However TV adverts are a lot more expensive than other types of advertising platform which is bad since it means if you have a small budget you cannot use it.
Print
Print adverts are printed meaning the commonly come in the formats of bill boards, leaflets and posters. this form of advert is used to advertise in local areas for local people as they do not approach the customer but do get attention when an customers is near them. this means that print adverts give their target audience a choice to give them the attention they require.
Radio
Radio adverts are adverts which only use audio to adverts to its audience they are most typically used on the radio but are also used on music platforms online such as Spotify. They are used because they are quick and straight forward meaning they are very effective yet effortless hence they are cheaper for organisations which use them.
One advantage of a radio advert is they let you advertise towards your target audience for a cheap price. this is good because it is an effective way to advertise if you are a small or local business. however a disadvantage of using radio advertisement is that they are commonly use by people since it is not as popular as other advertisement platforms such as TV.
public speaking
Public speaking is a way for advertisers to reach out to their audience directly, informing them about their products and services. These adverts try to sell to the audience on the spot meaning they might be the most effective way since it gets product sold quite fast but it doesn't reach out to the a large audience like the others do.
The purpose of advertisement? & how do they achieve their purpose?
The purpose of advertisement is to persuade consumers to invest in an organisations products or services, they use advertisement since it is the most efficient way to get their name across to their targeted audience and publicise themselves. Adverts achieve these targets by relating to their target audience because of the way they lure customers into buying their products and they do this by relating to customer and suggesting them ways they can fix their problems. For example a typical advert would ask a rhetorical question then suggest the product it is advertising. Therefore, adverts work by trying to grab the attention of a potential customers and persuading them to buy a product or invest in a service.
They achieve the purpose by using different formats of adverting and the many different format can be place on are:
Television
Television adverts reach out to the largest audience when compared to the other advertising formats this is because they get the most amount of viewers. the reason television adverts are the most popular is because they cover all the most interesting things about advertising since it conveys its messages with visual motion, sound and sight at the best quality possible.
An advantage of Television advertisement is that it typically has a large audience, this is good because it lets advertisers gain the target audience they are looking for in a short period of time. However TV adverts are a lot more expensive than other types of advertising platform which is bad since it means if you have a small budget you cannot use it.
TV sponsorship
This is when the advert is sponsored by a brand which is relevant to what show or video the person was watching allowing Advertisers to associate a brand with a show. This allows companies to be remembered more frequently as they would be related to a relevant show to their product. A TV sponsorship could be an on air association which is associated with a single programme for a long time or a fully integrated partnership that will include branded content, product content, product placement and extra. Companies use this method as it reaches the targeted audience, which could be an extremely efficient way of getting products or services viewed by a large sum of a targeted audience.
One advantage of using TV sponsorship is that they can be used to spread brand awareness this is good because it means products and services can take advantage of popular TV program which are commonly view and use it to let people which weren't aware of the products and services. on the other hand an disadvantage of TV sponsorship is that the programmer you are sponsoring my have another sponsor this is bad since the other sponsor could be a competitor or a product of service which goes against the image of your product. An example is Walkers which is a sponsor of the champions league:
Print adverts are printed meaning the commonly come in the formats of bill boards, leaflets and posters. this form of advert is used to advertise in local areas for local people as they do not approach the customer but do get attention when an customers is near them. this means that print adverts give their target audience a choice to give them the attention they require.
Radio
Radio adverts are adverts which only use audio to adverts to its audience they are most typically used on the radio but are also used on music platforms online such as Spotify. They are used because they are quick and straight forward meaning they are very effective yet effortless hence they are cheaper for organisations which use them.
One advantage of a radio advert is they let you advertise towards your target audience for a cheap price. this is good because it is an effective way to advertise if you are a small or local business. however a disadvantage of using radio advertisement is that they are commonly use by people since it is not as popular as other advertisement platforms such as TV.
public speaking
Public speaking is a way for advertisers to reach out to their audience directly, informing them about their products and services. These adverts try to sell to the audience on the spot meaning they might be the most effective way since it gets product sold quite fast but it doesn't reach out to the a large audience like the others do.
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