Forms of Advertisements

What are the forms of advertising  & conventions of advertisement in television?

Realistic

A realistic advert strives to present everyday thoughts and concerns of society in a realistic way. Advertisers do this by presenting the audience something which is believable and that the audience could relate to real life situations. These scenarios are usually non-fictional meaning the scenes are very simple to make, this means that advertisers commonly use this particular form of advertisement, since it is very simple to make and relates to the audience in a positive way. When something is realistic and not stage the product is seen, more reliable because the response seems more natural as the options do not scripted. However, the audience may find these types of adverts cliché since many advertisers presently use this form; more advertisers follow the trend to market with unpopular celebrities such as comedians and actors to input social realism. As a result, the viewers ironically do not particularize themselves with the advert due to the over saturation of utilizing emotional 'real life' ads in the advertising industry. Hence, the form is so popular that it could be considered as a boring advert because it would not have a huge impact on a person meaning they are not likely to remember the advert.

 This advertise is a good example of a realistic advert since everything inside the advert is completely possible and since the audience is cable of relating this to a real life situation they are likely to enjoy watching it. Furthermore, this advert aim was to advertise the new iPhone and it did this by using load diegetic music to emphasis how good the iPhone 7's sound quality is and it showed to the audience how their product is waterproof. This is a good way to advertise the abilities of this new iPhone since the audience would trust and appreciate the example they gave to their audience. In addition they used an old man as the main character to attract a new audience since iPhone usually aims it products at young people this was good way to relate to a new audience.

Non realistic

This type of advertisement presents the audience with a situation, which is not real or is fake meaning advertisers show the audience a fictional story on purpose because it is a good way to grab and hold the viewers’ attention. Non realistic advertisement is a good way to advertise because it enables the advertiser to be able to create whatever advert they need to create as long as they have the tool. This type of advertisement is commonly used to make the audience feel more enlightened and allows them to escape reality for a brief moment, which could then link to the product escapism. This is good since it will actually have an impact on the target audience meaning they would bother remembering the product being advertised for a longer period. On the other hand, some people might find these types of advertisements weird because they might not understand the purpose of it.

This advert is non realistic, since it uses popular fictional characters from the 3 little pigs. This is good way to attract the audiences because they are well aware of these characters and the advert is relevant to the service that they are advertising since the advertiser show us how The Guardian could be useful to help the target audience to keep up with the latest stories and share their opinion with each other. The creators of this advert used CGI to create the fictional characters come to life, this made the advert more interesting to watch as CGI is a form of advanced technology, which usually amazes people and grabs their attention effectively.

Animation

Animations are created frame by frame to make images appear as if they are moving meaning the audience sees the Persistence of vision effect. This type of advertisement is used to perform scenes which are considered impossible to make with real actors, it also gives a child like feel in the sense that it could be used in a playful style. This form of advertise is effective when targeting children as it has a childlike affect, it could be used to relate with them. This form of advertisement is very popular since it enables advertisers to grab the attention of their target audience more simply because the animations used stand out from regular adverts. There are different types of animation, for example movement (2D, 3D animations and CGI), Gifs, drawn animations, morphing and cut out animations. All though animations are a good way to advertise it has to go through a very long process when being made since a lot time and effort has to be put in to make the advert look good.

This animation  is a good example of how animation could be simple as well as entertaining. This is a good method since the audience could concentrate on the advert and are more likely to remember it in the long term. Furthermore, from this advert the viewer can tell that it was also cost efficient since the animation do not involves many props or use expensive equipment like CGI meaning the advertisers didn't have to spend too much money in order to make this short animated advert.

This is a good example of how it targets children. the advert explains road safety in a light hearten way through the use of animations so children could understand the importance of road safety since it could be a boring topic for children but the animation will grab their attention.

Documentary
This form of advertisement is usually used in actual locations and even might use real employees so they can create trust between them and their audience, organisations use this form to show their target audience how reliable they can be. This is a good form it since allows their audience to see what happen behind the counters meaning it could have an positive effect on their audience because they are revealing their secretes to their audience, this is good since they might remember the advert every time they visit the stores or buy there products. However, some viewer might see this type of advertisement as a way for big companies to manipulation the public into thinking their good.

This is a convenient way to advertise using documentary because they use actual employees when recording this advert. This is good because it makes the advert more reliable and the viewers are more intrigued as they will feel more confident knowing that these aren't actors faking the whole documentary, but actual employees who go through this process on regular basis. It is also in a formal which is good because it looks more professional and important to the audience.
Talking heads

The form Talking Heads is when an organisation interviews real people in front of a camera to show the audience their reaction, in order to prove to the viewers that their not interviewing actors but instead are actual interview genuine people from the public. Talking heads tend to get customers to tell them what their perspective are of their services or products. This is a good way of advertising since their audience would believe in the customer’s opinion especially if it's positive, meaning they is trust between buyers and sellers. However, this might have the same problem as documentary advertisement since some people would think they are being manipulating people to buy their products or services which could create a bad image for a company. 

This is a good example of talking head since ASDA managed to get their customers to help them review their new services 'ASDA guarantee'. This was an effective way to promote the product since they asked their customers whether or not the product was beneficial to them and why. This made the advert a good examples of talking head since the customers manage to look at the camera directly and gave us a feedback about the service.

Standalone vs series

Stand alone is when a company makes an advert which will never have a sequel to it. this type of advertisement is popular when a company isn't just trying to advert only one product but many meaning they need make a different advert for each product. Therefore, A company wouldn't bother making more the one advert for each product since it would be a waste of money especially when they can advertise more then one product. This is also a the most common way for advertiser to advertise their products and services since it allows them to create completely different styled adverts which relate to many different audiences.
 

On the other hand, a series is usually an advert which has a sequel to it, this means the story continues onto the next time this advert is rebooted. This form of advertisement is good way to get customer to stay focused since they don't want to miss the advert as they trying to stay up to date with it. furthermore, lets the audience be up to date since its  a series they can keep let the audience know what has improving or what is new. Therefore, this is a good way to advertise since grab and maintain the attention of the target audience in addition this type of advertisement has very unique impact on viewers meaning they are likely to remember the advert for a longer period of time.

BT broad band advert is a great example of a series advert since they is a same constant actor advertising Ryan Ronald. The advert usually has Ryan Ronald using different electronics, which are usually connected to a BT broadband and he demonstrates how strong the connection is and in order to make the series interesting he does something unique. For example, in this particular advert he goes outside and simple grabs on to the landing skids of the helicopter while it took off.