History of Advertisement

History of Advertisement

Newspapers:
The first paid advert has been stated that La Presse a french newspaper was paid by an industry in June 1836, they put the advert in their first page so the readers could see it as soon as possible. the price for advertising on newspapers was low than as they were a new of advertising. one of the first advertising agency the N.W Ayer & sons was formed and started making adverts for companies who wanted to advertise the products or services on newspapers since they couldn't always produce their own adverts and waste time doing it. This was good for both the companies outsourcing to advertisers since it made adverting a profession. In the 1910s and 1920s advertisers doctrine that the human instincts could be targeted meaning they knew if they got to the right audience they can get people to purchase the products since they desired them.

Radio:
In the early 1920's radio station were getting set up and when sponsoring programs got popular almost each radio program was sponsored by an industry in return for a brief promotion of the business which was sponsoring them. The radio industry quickly realized that they can make profit from advertising if they were to advertise more than one business at a time. This was possible as they were advertising the sponsors fast meaning they could handle more than just one advert.

Radio advertisement was mostly used by local business since it was affordable and they could reach out to the locals. this was a good way to advertise as it allowed them to spread awareness of the business to nearby potential customers which were likely to by their products.

Commercial & Cable Television:
In the early 1950's Dumont Television Network was the first one to start selling advertisement time to more than one sponsor. They did this as they were struggling to find sponsors and couldn't stay limited to just one sponsor for each program. Later, around the ending of the 1980's and the beginning of 1990's cable television people starting watching popular show just catch a good advert in which they might be interested in. this is because people were willing to watch adverts instead of going to the mall and search for products for hours. This made advertising extremely popular which lead to the creation of new specialised channels aim entirely at people who are looking for items to purchase, e.g. QVC.