Richard Dyer- Utopian solution

Richard Dyer- Utopian solution

Richard dyer is a film lecturer at the University of  Birmingham. The theory he believes suggest that the audience knows what media product they are consuming as they seek pleasure from what the are watching because they gain experience. This theory is called Utopian which is known to be link with other theories such as Gratification theory. This is because they both indicate that they people consume media products in order to escape their reality.

"Utopia- expressing ideals about how humans life could be organized and lived" This suggest that people like it when they can change their life in a way in which they can be organised and their dreams become real. E.G. if someone wanted to be part of a world were people had super powers they could just watch one of the DC comic Television series. "Entertainment offers the image of something better to set against the realities of day to day existence

The consumption of media provides consumer with a Utopian solution which audience could choose to consume, such as Absence, Inadequacy and Social tension. For example: