My Target Audience

My Target Audience

Demographics:
For my target audience i choose to aim at all the people that fit into the letter codes from Bankers to Students since the product i am advertising could be aimed at anyone group because it meets the human daily needs. This is good as it means i could aim my product at different audiences every time i make an advert.

Psychographics segmentation:
The audience i chose to target at specifically the Explorers groups since my product will be giving people energy meaning this group will be a good group to aim at as they are known to have a energy so a health energy drink might be interesting to them. I will also be aiming this advert at people who fit into the stragglers because they are typical know to have physical skill such as sports meaning because my advert will be related to energy i could make a advert with sports to target them to buying my product.

why i choose this audience?
I choose to aim my products at all the demographic groups since most people like water and regularly have to drink it in order to stay health or hydrated. Meaning my choose to aim my product at everyone i could gain a larger amount of attention since everyone would need the product. This is good as it will allow me to create whichever advert that will gain the attention of a large group. for example the letter code E group is known to have more free time than other and are likely to watch sports or part take in a sport. this means if i was to aim an advert at them i could make a sport related advert and gain the attention of a large group customer. However, if i am targeting one group at a time it might mean i could lose the attention of all the other groups meaning although the product could be appeal to them they might not watch the advert. For example, the likely hood of a female who likes trainer to watch a football boots advert is low since she doesn't play football.

For my Psychographic segmentation group i choose to aim at Explorers and Strugglers because they are the most likest groups to take part in a sport since they are known to be energy to or the physical aspects to play in a sport. Meaning if they exercise my product could be appeal to them. These groups are good for targeting my product as they to enjoy these adverts since it allows them to escape their reality and see things they could potentially be doing if they were to get the product. For example, School Students who love football like football adverts and buy football boots since they think their performance will improve.